We Build The Patient Path
We run the campaign, qualify interested patients, and send the pre-education before they attend.
The goal is not a spreadsheet of cold leads. The goal is 10-15 qualified dry eye sufferers who feel the problem now.
Book 5-7 Cash-Pay RF/IPL Patients From One Saturday Workshop
For independent ODs with RF/IPL equipment that should be treating more patients.
The Saturday Workshop Method™ fills a room with qualified dry eye sufferers, helps you teach from a proven framework, and books the patients ready for the next step.
Your first workshop is free.
Your RF/IPL Device Is Not The Problem. The Five-Minute Exam Pitch Is.
You bought the device.
You trained the team.
You know patients need more than drops.
But when RF/IPL comes up at the end of a routine exam, the patient has to process too much at once.
The last five minutes
Routine exam ends
RF/IPL enters late.
The patient is still processing
MGD, symptoms, drops, treatment, price, and trust.
The decision feels too sudden
"Let me think about it."
All in the last 5 minutes of a vision-plan visit.
That is why "let me think about it" happens.
Not because they cannot afford it.
Because they did not have enough time to understand it.
"Let Me Think About It" Is An Education Gap
Only about 1.5% of routine exams become advanced dry eye treatment.
But when patients get dedicated education before the treatment decision, acceptance moves much higher.
You do not need to sell harder.
You just need to change the order.
1.5%
Routine exams that become advanced dry eye treatment
Education before price
Nearly 30%
Case acceptance when patients are educated before the decision
Source: Wolfe C. Review of Optometric Business. 2025.
Education before price.
Understanding before the ask.
A workshop before the decision.
The Saturday Workshop Method™ Fixes The Sequence
Instead of trying to convert one surprised patient at a time, the method gives them context before the $1,500+ cost.
- Targeted Patient Interest We build the path
- Qualification Patients learn first
- Pre-Education The price is not the first real conversation
- Doctor-Led Workshop You teach from the framework
- Booked RF/IPL Patients Ready patients book
This is not "more leads."
It is a complete workshop system built around how patients actually book treatments.
Fill Your First Workshop In 3 Steps
You Follow The Workshop Framework
You do not need to invent the presentation.
You do not need to memorize a sales script.
You follow the Saturday Workshop Method™ framework step by step.
We give you the teaching flow, patient materials, reminders, and follow-up path.
Ready Patients Book
Patients who understand the problem and want help can book their RF/IPL next step.
The target for the first Saturday:
10-15 qualified attendees → 5-7 booked RF/IPL patients
Your First Workshop Is Free
Test the method in your market before deciding anything long-term.
We waive our setup and management fee for the first workshop.
No monthly retainer. No long contract. No pressure to continue if the numbers do not make sense.
Setup FeeWaived
Management FeeWaived
Monthly RetainerNone
Long ContractNone
After the workshop, we review:
- Qualified registrations
- Attendance
- Show rate
- Booked RF/IPL patients
- Revenue potential
- Follow-up opportunities
Common Questions Before You Book
I've tried ads before and only got price shoppers. How is this different?
Ads are only one part of the method.
The Saturday Workshop Method™ includes qualification, pre-education, the workshop framework, booking, and follow-up.
The goal is not to give your front desk more names to chase.
The goal is to bring in patients who understand the problem before they hear the price.
Will I have to become a salesman?
No, it will feel like teaching.
Patients learn what is happening, why standard options may not be enough, and where RF/IPL fits.
You are not pushing treatment. You are helping motivated patients understand their next step.
How much work does this take from me and my team?
We handle the heavy lift around the workshop: campaigns, qualification, pre-education, reminders, structure, and follow-up.
Your main job is to teach from the framework.
Will patients actually pay cash for this?
Some will not.
That is why we qualify and educate before the workshop.
The method is built for patients who feel the problem, are open to learning, and may be ready for a serious RF/IPL conversation.
Will this work in a smaller market?
That is what the fit call is for.
The system does not need hundreds of people. It needs a small group of qualified dry eye sufferers.
We will look at your market, pricing, patient pool, competition, and current RF/IPL volume. If the math does not look right, we will tell you.
Is the first workshop really free?
Yes.
We waive our setup and management fee for the first workshop.
If paid ads are used, you cover ad spend directly through the platform.
No retainer. No long contract. No fee to us for the first workshop.
See If One Saturday Makes Sense
Pick a time and we'll run your numbers together.
10-20 minutes. No pressure. No hard sell.
We'll look at your RF/IPL volume, pricing, market, patient pool, and what the first workshop would need to produce.
If the numbers do not make sense, we'll tell you.